How
we work
Learn about our processes, what our day-to-day looks like, and what happens from your first day here at Cupcode until the unfortunate last.
Welcome
to Cupcode
Hello and welcome to the universe of Cupcode! We are excited to have you with us and want to ensure your journey here is as amazing as the projects we will create together.
I joined Cupcode,
what now?
It's time for our onboarding procedure, where you meet the team that will take care of your account, get access to the client area, and where we configure the systems and tools that will assist us in our journey.
We are always by your side! Omnichannel communication
You will have access to exclusive communication channels with the entire Cupcode team, 24 hours a day, 7 days a week!
Omnichannel communication
Cupcode offers various channels for you to get in touch and communicate with our team.
- - Website, via chat or contact forms;
- - Cupcode server on Discord;
- - On all our Social Media channels;
- - WhatsApp and Telegram channels;
- - Your Cupcode Company group on WhatsApp;
- - Email;
- - Opening support tickets;
- - Customer area in the control panel;
- - Video calls, etc.
And the best part is,
All our channels are interconnected, and you can start a conversation on one channel and continue on another, without needing to start from scratch.
It's consistency, integration, personalization, and flexibility to deliver the best experience, as we developed it just for you.
Cupcode Control Panel You in control, always!
Want to change a task? Change its priority? Have doubts or want to check real-time results? You can do it here!
You in control, always!
The Control Panel for Cupcode clients gives you access to our tasks, check their status, add new tasks, reorder their priorities, check what's being done, and at what stage it's at. You can also see the completion dates for each item.
You can also check your invoices, generate support tickets, track the dashboard of paid traffic campaigns, access the knowledge base, leave your feedback, and much more.
It's an exclusive platform developed by Cupcode itself, integrating all your services in one place, bringing you security, convenience, and transparency.
What Cupcode does
during onboarding
Onboarding is where we have the most work to do, and we make everything 100% to start delivering impactful results right from the beginning.
What Cupcode does
during onboarding
Here, we initiate a well-structured onboarding process for your company and the services you acquired with Cupcode.
First, we schedule our onboarding meeting
(~1 hora)
Time to present your company, your services/products, what are your pain points, your differentiators, what you expect for this new stage and your vision of the future.
Setting up support systems
Depending on your package, this may include platforms and tools for: social media, ads, tracking, server, and other items we use to carry out our services with maximum efficiency.
Now it's time to immerse in your business
We conduct a series of studies aimed at understanding your numbers and results so far, so we have concrete data on what you have already achieved and where you have gotten so far.
What my company
does during onboarding
In the client area, you will find some items to continue your onboarding process with Cupcode.
What my company
does during onboarding
Your welcome email
After making the best decision and joining Cupcode, you will receive a welcome email. It contains the link to access your Cupcode Control Panel, along with your access credentials, which should be changed upon your first login.
Answer the questionnaires
Depending on your package, you will find one or more questionnaires to answer within Cupcode’s Control Panel. Your answers are crucial for us to define goals and start the work.
Access authorization
Right on the home page of the Control Panel, you will be prompted to grant access for Cupcode to begin the work. Rest assured that the access is always protected.
The importance of bilateral communication between Cupcode and Your Company
Effective communication between Cupcode and your company is crucial for the success of any project. Be proactive.
The importance of bilateral communication between Cupcode and Your Company
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Your active participation is key to your success
We understand that many companies, especially those who have never worked with a marketing agency before, may think that just hiring our services and leaving everything with us is enough. However, this is a common misconception that can compromise the success of the project.
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Why communication is crucial?
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1. Alignment of expectations: It's vital that both parties are on the same page. This is only possible through clear and regular communication.
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2. Continuous feedback: Your feedback helps us adjust our strategies and tactics to better meet your needs.
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3. Agile decision-making: In marketing, time is of the essence. Lack of communication can lead to delays that negatively impact ROI (Return on Investment).
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What happens when communication fails?
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1. Project delays: Without your input, we are stuck, waiting for guidance that is crucial for moving forward.
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2. Unsatisfactory results: Lack of communication can lead us to follow a path that is not aligned with your business goals.
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3. Relationship strain: Lack of response or silence may be interpreted as disinterest, which may lead to the end of our partnership.
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What we ask from you
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1. Dedicate time: Regularly set aside time to discuss progress, concerns, and next steps with our team.
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2. Be proactive: Don't wait for things to happen. If you have doubts, concerns, or ideas, share them with us.
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3. Understand that silence does not help: Lack of communication doesn't solve problems; it creates them.
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By working closely with us, you not only
make the process more efficient, but also contribute
significantly to the success of your own business.
Prepare to
take off
We begin this stage with a Kick-Off meeting where we define what the strategy will be for each of the services contracted with Cupcode, which we will work on together.
What to keep in mind at this stage:
- Create or update your persona;
- Create your KPI analysis;
- Define the estimated ROI;
- Bring specific solutions for your reality;
- Create strategies aligned with what you aim for;
- Identify growth opportunities;
- Map the sales funnel to optimize conversions;
- Create a SWOT analysis;
- Create a benchmarking for your company;
- Content Planning and;
- Develop your Roadmap within Cupcode.
We centralize all
your accounts.
We create all accounts under the email:
marketing@[your-company].com.br So you will always have access, and if one day, unfortunately, you need to leave Cupcode, everything will be in your company's email. Simple as that!
New ID for your brand
When you opt for Branding, and after we’ve discussed your new visual ID, this is where we begin building it.
Your digital revolution
If your package includes the development of a website, online store, or app, this is where we start the development process.
Time to relax and start enjoying
It’s time for our onboarding procedure. Here, you meet the team that will take care of your account, get access to the client area, and we configure the systems and tools that will help us on our journey.
Seasons of
monthly deliveries
Starting from the 5th of each month, we schedule our monthly call. You can book it through our Control Panel or on WhatsApp.
Seasons of
monthly deliveries
Scheduling the Cupcode Keynote meeting
Starting on the 5th day of each month, the agenda opens for booking our monthly deliveries, and your task is to book a time on a given day to present our Keynote.
Presentation of everything done in the past month
In the Keynote meeting, we present everything that was done in the past month and the results of each item. Depending on your package, this may include: post engagement, Ads campaign ROI, website sales, etc. We will discuss the results and where we can improve.
Presentation of items going live in the current month
Now it’s time to show the new artwork for social media, campaigns, SEO, blog posts, and everything we have prepared for you in the current month according to your package. Besides showing and discussing the items, we will send you a copy for approval or for you to request changes.
Discussion about what we will produce for next month
After presenting everything, we will now discuss what we can produce for next month. This way, we align our communication to work on items that match your current goals.
Working here is smooth sailing
We value the well-being of all employees and service providers to maintain a healthy work environment with benefits.
At Cupcode it’s #Quintou !
Cupcode is a pioneer in workload reduction and we’ve already seen the fruits of this higher productivity with this method of delivering results.
How you receive the artwork
Want to see how you will receive the artwork for your company, only for you to approve, as the design and posting are done by Cupcode?
The Fantastic Factory of Digital Ideas
Come and discover what makes Cupcode so incredible in everything we do. Accept your golden ticket and let’s go!
We value you, always!
Cupcode prioritizes clear communication, provides excellent customer support services, values feedback from our partners, and customizes our offerings to meet your specific needs. We are constantly innovating to serve you better, and our highly trained team is ready to assist you. Transparency is our brand, and continuous improvement is our commitment. Choose Cupcode for a superior experience in marketing and development.
Is it time to say goodbye?
Don’t worry, we’ve been preparing for this day since the beginning, you’ve always been in good hands, and we’ll show you how.
And now, astronaut José?
Is it time to say goodbye?
When closing an account with Cupcode, we will send you a very important email.
- In it, you will receive the password for the email: marketing@[your-domain].com.br.
- The description of all services we’ve provided for your account.
- The link to access the Drive with all your files created by Cupcode, neatly organized into folders, exactly as we saved the items in our Cloud.
Our support team will guide you on how to use your platforms autonomously, and all our software comes with detailed documentation to help new developers understand it easily.
In addition, you’ll benefit from our Assisted Transition service, which provides you with a professional to transfer knowledge through live and recorded trainings on the tools in your package. This is so much convenience that only Cupcode offers you!
Signed and sealed!
In contracts with clients, collaborators, and suppliers, everyone ensures that we are aligned with our missions and values.
Cupcode Contract
Signed and sealed!
Legality First
Our commitment to legal compliance is non-negotiable.
Our contracts ensure that all parties are in compliance with the laws in
their operations or
WE DO NOT have an agreement.
Inclusion is Our Strength
Diversity enriches our culture and makes us better every day.
Our commitment to diversity and inclusion is explicitly stated in all of our contracts
and we live it every day.
The Planet is Our Home
Clauses that require respect and protection of the environment.
At Cupcode, we are committed to doing our part to protect the planet. Our contracts
reflect this environmental responsibility.
What’s Right is Not Wrong
Our commitment to integrity is what defines us as a company.
Ethics and integrity are pillars in our contracts, ensuring that all parties act with
honesty and transparency.
Your Data is Sacred
Privacy is a fundamental right. Our contracts protect that right.
Our contracts include strict measures to protect the privacy and security of data. You
are safe with us.
Doing Good, Caring for Who
Companies have the power and responsibility to do good for their community.
Our contracts include commitments to promote social and community welfare in the areas
where we operate.
PRIVACY
Cupcode is committed to privacy, LGPD, and best practices in data usage and handling.
Ethics and compliance
Cupcode conducts its business ethically, honestly, and in full compliance with the laws in force in Brazil.
Transform the reality of your company
From large franchises to small businesses, we are dedicated to meeting the specific needs of each client, regardless of their size or sector.
