Case Study
Real Estate
Santa Sé Properties
Santa Sé is a real estate company with over 40 years in the market. They came to Cupcode in May 2022, and since then, we have created a new visual identity, a landing page, blog, paid traffic campaigns, stationery, and social media.
Rebranding
The goal was to create a visual identity that reflected the company's history and experience while conveying a modern and trustworthy image. Keeping its recognition.
That's when we sat down and analyzed what we could bring to maintain the essence, yet make the brand more professional and attractive.
Capivarinha
Stella
The capybara is a native animal of Brazil, known for its tranquility and friendliness. Its choice was precise and well thought out, as it is a symbol of the city where SS operates. Who better to get to know Curitiba than Stella the Capivarinha?
Capivarinha Stella
Elements
Introducing Stella, the capybara mascot created by Cupcode for Santa Sé.
We used prominent elements of the animal and carefully chosen colors to create a friendly and identifiable character, with accessories that reinforce the brand’s identity, such as keys, hats, magnifying glasses, her house, her office, etc.
Stella Mugs
Along with the stationery team, Cupcode brought Stella's mugs to life, which Santa Sé uses to give to the happy new owners and tenants, who, when receiving the keys to their new property, also take Stella to their new home.
So much charm!
Social Media Posts
Stories and Reels
Stella is already a Digital Influencer! With her new followers, Stella has been winning many likes on Santa Sé's Reels posts. She shares tips, curiosities, and various information!
And Stellinha was created with this very purpose! To have a brand personification and to play in various ways in the videos!
Various Positions
We created Stellinha in various types and different shapes to animate her and use in advertising pieces.
Development
Landing Page e LPs
of Santa Sé
To expand Santa Sé's online presence, we developed several landing pages to capture new leads, as well as a landing page to work alongside the main site, which, due to the old system they use, cannot be modified.
Landing Page e LPs of Santa Sé
Here are some landing pages and sites we created for Santa Sé.
Landing Pages
Landing pages are important digital marketing tools to attract and convert potential customers. For Santa Sé, we created landing pages that combine beauty and functionality, providing a great user experience and improving ROI.
Website
We built a website for Santa Sé to be used in campaigns alongside the main site, which unfortunately cannot be improved due to a contract with their service provider.
Blog
The blogs we created for Santa Sé are a valuable tool for attracting organic leads. With relevant and high-quality content, the blogs attract readers interested in the topics discussed, generating business opportunities. Additionally, the blogs were optimized to improve search engine rankings, further increasing visibility and attracting qualified traffic to Santa Sé.
Stationery From business card to presentation
Cupcode had the pleasure of creating beautiful exclusive stationery items for Santa Sé. We developed several customized items that met the specific needs of the Real Estate company. Come take a look at each beautiful item...
Stationery
From business card to presentation
Mugs
The mugs created for Santa Sé are true works of art. With a unique and elegant design, they welcome the new resident or new owner of Santa Sé properties when they receive the much-anticipated key.
There are several beautiful and unique models.
Office Materials
A showcase of design that values the history, tradition, and beauty of the brand. With meticulous and dedicated work, Cupcode’s design team always strives to innovate in their creations, offering creative and elegant solutions for each project and all purposes.
Other Items
From internal signage to creating posters and banners for events, Cupcode aims to convey its message clearly and impactfully, always with a touch of sophistication and good taste. The result is work that delights and inspires, transforming every space into a true masterpiece.
Social Media
Posts that make you
feel at home
Cupcode works closely with Santa Sé Real Estate to develop a cohesive brand voice and a content strategy that resonates with their audience. Aiming to provide relevant and informative content, as well as showcasing properties available for sale or rental.
Posts that make you
feel at home
Social Media Management
We revamped Santa Sé’s social media, bringing professionalism and personality to the brand. We created posts that go beyond social networks and directly influence the lives of people engaging with them. For Santa Sé, being a reference on social media was essential. We went from 32 to over 2000 followers.
Social Media Posts
No wonder, right? We created so many amazing contents that our feed is filled with relevant content every month, it’s hard not to follow...
Our designers, always tuned in with the target audience, create content that engages organically.
caseSantaSe.secao7.stories_reels
Reels and stories video
The magic of videos also enchants Santa Sé! We created posts with rich content or to promote properties! And they are always a success together with our videomakers team.
Creative presentations for Santa Sé
SEO & Copywriting
Words that
charm
If a website cannot be changed, it can be improved. We can attract with the right words and charm with the way we present the information. We created true works of art for SS.
SEO & Copywriting
Words that
charm
We started with:
North-facing apartment, 3 bedrooms, 2 suites, great location on Av. Batel, 2 covered garage spots, 2 bathrooms, spacious living room for two environments.
In addition to improving the text, we increased SEO performance by 80%. Ensuring organic leads for the properties.
And ended up with:
This sophisticated apartment for sale on Av. Batel is a great opportunity for those seeking comfort and a privileged location. With three spacious bedrooms, two beautiful suites, and a large living room for two environments, which you can adapt to your liking, and two bathrooms, the apartment offers comfortable space for the whole family. Additionally, the north-facing position ensures pleasant natural light all day long, with a cozy sunset view. With two covered garage spots, this apartment is ideal for those seeking practicality and comfort in the heart of Curitiba.
Schedule a visit with Santa Sé today and be amazed by everything this apartment has to offer!
In addition to improving the text, we increased SEO performance by 80%. Ensuring organic leads for the properties.
Batch Image Editing A good image is worth more than a thousand images
Our professional image editing turns each photo into a unique expression of quality and meaning for Santa Sé.
Check out some before and afters!
The smart way to attract customers
Campaigns linking LPs, social media, email marketing, paid traffic, and all the creativity of Cupcode.
Smart Campaigns
The smart way to attract customers
We have created numerous smart campaigns for Santa Sé.
Here’s one of them: