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Case Study Real Estate
Santa Sé Properties

Santa Sé Real Estate logo in blue and white with a purple star highlighted, containing the Cupcode icon in the background, symbolizing the successful partnership and innovation.

Santa Sé is a real estate company with over 40 years in the market. They came to Cupcode in May 2022, and since then, we have created a new visual identity, a landing page, blog, paid traffic campaigns, stationery, and social media.

Santa Sé Real Estate logo in blue and white with a purple star highlighted, containing the Cupcode icon in the background, symbolizing the successful partnership and innovation.
Cupcode Branding

Rebranding

The goal was to create a visual identity that reflected the company's history and experience while conveying a modern and trustworthy image. Keeping its recognition.

That's when we sat down and analyzed what we could bring to maintain the essence, yet make the brand more professional and attractive.

Cupcode Logo Creation, a purple oyster with a pink interior, where a pearl with the Cupcode logo is found.
Old logo of Santa Sé Real Estate with the initials New logo of Santa Sé Real Estate showing the initials
Cupcode Logo Creation, a purple oyster with a pink interior, where a pearl with the Cupcode logo is found.
Cupcode Branding

Rebranding

Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual Santa Sé brand manual
Mascot Creation

Capivarinha
Stella

The capybara is a native animal of Brazil, known for its tranquility and friendliness. Its choice was precise and well thought out, as it is a symbol of the city where SS operates. Who better to get to know Curitiba than Stella the Capivarinha?

First part of the creation process of the mascot Stella, showing the initial sketches. Second part of the creation process of the mascot Stella, showing the design development. Third part of the creation process of the mascot Stella, showing the finalized design.
Image of the mascot Stella searching for something, representing the pursuit of innovation and excellence.
Mascot Creation

Capivarinha Stella

Elements

Introducing Stella, the capybara mascot created by Cupcode for Santa Sé.

We used prominent elements of the animal and carefully chosen colors to create a friendly and identifiable character, with accessories that reinforce the brand’s identity, such as keys, hats, magnifying glasses, her house, her office, etc.

Emoji of the mascot Stella smiling. Emoji of the mascot Stella winking. Emoji of the mascot Stella happy. Emoji of the mascot Stella thoughtful. Emoji of the mascot Stella surprised.
Mug with the image of the mascot Stella. Mug with the image of the mascot Stella in another position. Mug with the image of the mascot Stella in yet another position.

Stella Mugs

Along with the stationery team, Cupcode brought Stella's mugs to life, which Santa Sé uses to give to the happy new owners and tenants, who, when receiving the keys to their new property, also take Stella to their new home.

So much charm!

Social Media Posts

Logo da cupcode texto da logo da cupcode
First continuous post of Santa Sé on social media, featuring the mascot Stella. Second continuous post of Santa Sé on social media, featuring the mascot Stella. Third continuous post of Santa Sé on social media, featuring the mascot Stella.

Stories and Reels

Stella is already a Digital Influencer! With her new followers, Stella has been winning many likes on Santa Sé's Reels posts. She shares tips, curiosities, and various information!

And Stellinha was created with this very purpose! To have a brand personification and to play in various ways in the videos!

Image of the mascot Stella in various positions - 1. Image of the mascot Stella in various positions - 2. Image of the mascot Stella in various positions - 3. Image of the mascot Stella in various positions - 4. Image of the mascot Stella in various positions - 5. Image of the mascot Stella in various positions - 6. Image of the mascot Stella in various positions - 7.

Various Positions

We created Stellinha in various types and different shapes to animate her and use in advertising pieces.

Motion Graphic In video we
put on a show!

Development Landing Page e LPs
of Santa Sé

To expand Santa Sé's online presence, we developed several landing pages to capture new leads, as well as a landing page to work alongside the main site, which, due to the old system they use, cannot be modified.

A yellow and purple satellite with the Cupcode logo.
Image highlighting the adaptability of Santa Sé Real Estate landing pages for different devices, showing a laptop and a smartphone with web pages emphasizing rental guarantee until the end of the contract. Graphic elements such as hearts and a satellite represent Cupcode’s connectivity and hosting quality.
A yellow and purple satellite with the Cupcode logo.
Development

Landing Page e LPs of Santa Sé

Here are some landing pages and sites we created for Santa Sé.

Santa Sé Real Estate year-end campaign with the slogan Landing page for the young audience of Santa Sé Real Estate, titled Landing page to capture property owners for Santa Sé Real Estate, with a clear call to action

Landing Pages

Landing pages are important digital marketing tools to attract and convert potential customers. For Santa Sé, we created landing pages that combine beauty and functionality, providing a great user experience and improving ROI.

Website

We built a website for Santa Sé to be used in campaigns alongside the main site, which unfortunately cannot be improved due to a contract with their service provider.

Santa Sé Real Estate website page with a modern and efficient layout, featuring intuitive navigation, a blog section with relevant posts, and a spotlight section to meet Stella, the company's capybara mascot. Santa Sé Real Estate homepage detailing the steps to rent a property, with a clearly defined process flow and a selection of featured properties for rent, showcasing over 40 years of experience in the market. Santa Sé Real Estate services page offering rental guarantee even in case of tenant delay, testimonials from satisfied clients, and calls to action directed at owners interested in renting or selling their properties.
Featured article on Santa Sé Real Estate blog titled A landing page of the Santa Sé website.

Blog

The blogs we created for Santa Sé are a valuable tool for attracting organic leads. With relevant and high-quality content, the blogs attract readers interested in the topics discussed, generating business opportunities. Additionally, the blogs were optimized to improve search engine rankings, further increasing visibility and attracting qualified traffic to Santa Sé.

A printer with the Cupcode logo.
Elegant business card from Santa Sé Real Estate, with a distinctive design featuring a sequence of

Stationery From business card to presentation

Cupcode had the pleasure of creating beautiful exclusive stationery items for Santa Sé. We developed several customized items that met the specific needs of the Real Estate company. Come take a look at each beautiful item...

A printer with the Cupcode logo.

Stationery
From business card to presentation

Santa Sé Real Estate white mug with a large logo in the center and brand graphic elements. Santa Sé Real Estate mug with a pattern formed by the logo icon from start to finish, creating a pattern. Light blue mug with Santa Sé logo. White mug with Stella wearing a bandana with the Santa Sé Real Estate logo, and a friendly face. Mug with Stella smiling with open arms, with variations of the Santa Sé mascot on other faces of the mug. Mug with the face of mascot Stella, holding a golden key.

Mugs

The mugs created for Santa Sé are true works of art. With a unique and elegant design, they welcome the new resident or new owner of Santa Sé properties when they receive the much-anticipated key.

There are several beautiful and unique models.

Office Materials

A showcase of design that values the history, tradition, and beauty of the brand. With meticulous and dedicated work, Cupcode’s design team always strives to innovate in their creations, offering creative and elegant solutions for each project and all purposes.

Santa Sé office materials. Santa Sé Real Estate presentation folder with a transparent window on the cover, showing the business card and the SS brand pattern decorating the bottom, ideal for delivering documents in an organized and stylish way. Letterhead with Santa Sé logo and two pens with blue caps, light and dark. Santa Sé office materials. Santa Sé Real Estate mouse pad with blue and white SS pattern, offering pleasant aesthetics and functionality for the workspace. Santa Sé office materials. Santa Sé Real Estate letterhead and envelope set displaying the logo and SS brand pattern, reflecting the professional corporate identity and attention to detail in all office materials.
Santa Sé Real Estate vertical flags next to a post, with the slogan Santa Sé Real Estate promotional banners displayed on an escalator, with messages Folded newspaper with a promotional message from Santa Sé Real Estate, Santa Sé Real Estate face mask with the logo on the left corner and the SS brand pattern in blue and white covering the side, combining protection with the company’s visual identity. Santa Sé Real Estate polo shirt in navy blue with the company logo embroidered on the chest, combining style and professionalism to represent the brand in daily life. Santa Sé Real Estate keychain with an elegant design of a blue and white card, showcasing the SS brand pattern and marked with

Other Items

From internal signage to creating posters and banners for events, Cupcode aims to convey its message clearly and impactfully, always with a touch of sophistication and good taste. The result is work that delights and inspires, transforming every space into a true masterpiece.

Social Media Posts that make you
feel at home

Cupcode works closely with Santa Sé Real Estate to develop a cohesive brand voice and a content strategy that resonates with their audience. Aiming to provide relevant and informative content, as well as showcasing properties available for sale or rental.

Cupcode Social Media Management logo, a rainbow with 4 pastel colors: purple, blue, yellow, and pink, with a white cloud at each end and a sun with rays and Cupcode logo inside it, emerging from behind the rainbow.
Santa Sé Post Santa Sé Post Santa Sé Post
Cupcode Social Media Management logo, a rainbow with 4 pastel colors: purple, blue, yellow, and pink, with a white cloud at each end and a sun with rays and Cupcode logo inside it, emerging from behind the rainbow.
Social Media

Posts that make you
feel at home

Social Media Management

We revamped Santa Sé’s social media, bringing professionalism and personality to the brand. We created posts that go beyond social networks and directly influence the lives of people engaging with them. For Santa Sé, being a reference on social media was essential. We went from 32 to over 2000 followers.

Before and after of Santa Sé’s social media transformation
Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post

Social Media Posts

No wonder, right? We created so many amazing contents that our feed is filled with relevant content every month, it’s hard not to follow...
Our designers, always tuned in with the target audience, create content that engages organically.

caseSantaSe.secao7.stories_reels

Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post Santa Sé Post caseSantaSe.secao7.alt_img_post_19 caseSantaSe.secao7.alt_img_post_20 caseSantaSe.secao7.alt_img_post_21 caseSantaSe.secao7.alt_img_post_22

Reels and stories video

The magic of videos also enchants Santa Sé! We created posts with rich content or to promote properties! And they are always a success together with our videomakers team.

Creative presentations for Santa Sé

SEO & Copywriting Words that
charm

If a website cannot be changed, it can be improved. We can attract with the right words and charm with the way we present the information. We created true works of art for SS.

Cupcode SEO improvement service logo, with a computer monitor displaying
Aa
Cupcode SEO improvement service logo, with a computer monitor displaying

SEO & Copywriting
Words that
charm

We started with:

North-facing apartment, 3 bedrooms, 2 suites, great location on Av. Batel, 2 covered garage spots, 2 bathrooms, spacious living room for two environments.

In addition to improving the text, we increased SEO performance by 80%. Ensuring organic leads for the properties.

And ended up with:

This sophisticated apartment for sale on Av. Batel is a great opportunity for those seeking comfort and a privileged location. With three spacious bedrooms, two beautiful suites, and a large living room for two environments, which you can adapt to your liking, and two bathrooms, the apartment offers comfortable space for the whole family. Additionally, the north-facing position ensures pleasant natural light all day long, with a cozy sunset view. With two covered garage spots, this apartment is ideal for those seeking practicality and comfort in the heart of Curitiba.

Schedule a visit with Santa Sé today and be amazed by everything this apartment has to offer!

In addition to improving the text, we increased SEO performance by 80%. Ensuring organic leads for the properties.

Batch Image Editing A good image is worth more than a thousand images

Our professional image editing turns each photo into a unique expression of quality and meaning for Santa Sé.

Check out some before and afters!

Before and after image editing by Cupcode of a residential building for Santa Sé Real Estate, showcasing digital improvements such as brighter facades, intensified blue sky, and livelier vegetation to attract online attention. Image editing comparison done by Cupcode of a residence for Santa Sé Real Estate, showing visual enhancements such as highlighted colors on gates and facades for a more vibrant presentation on the website. Photo of a single-story house before and after Cupcode image editing for Santa Sé Real Estate, highlighting a more prominent roof and a clearer sky, aiming for a more attractive online appearance.
Smart Campaigns

The smart way to attract customers

Campaigns linking LPs, social media, email marketing, paid traffic, and all the creativity of Cupcode.

Stylized logo of Santa Sé Real Estate for the youth campaign, with the text

Smart Campaigns The smart way to attract customers

We have created numerous smart campaigns for Santa Sé.
Here’s one of them:

Stylized logo of Santa Sé Real Estate for the youth campaign, with the text

Landing Page

Santa Sé Real Estate landing page with Cupcode layout focused on the young audience, featuring a header with balloons and the slogan

Email Marketing

Santa Sé Real Estate vibrant email marketing design by Cupcode, featuring the text

Social Media

Creative design of Santa Sé Real Estate for Instagram featuring a floating house in the clouds and the text

Paid Traffic

Santa Sé Real Estate Instagram post featuring a smiling young person using a tablet with the text Santa Sé Real Estate Instagram post showing two young women toasting with champagne, with the text Santa Sé Real Estate promotional art featuring a student walking with their back to the camera and the text
Purple speech bubble with yellow stars, representing Cupcode’s Google comments.
Testimonials

what our clients
say

Stars representing the client’s rating for Cupcode.

Best team ever!!!! Super attentive and, most importantly: very efficient with my company’s needs! Highly recommend!

Alessandra Sorgatto

Santa Sé Imóveis Company logo
Stars representing the client’s rating for Cupcode.

The Cupcode team did an amazing job for my office and surpassed my expectations. They are also very attentive and detail-oriented, my website turned out impeccable! I leave here my recommendation.

Michelli Frigo

Michelli Frigo Arquitetura Company logo
Stars representing the client’s rating for Cupcode.

Cupcode was the most incredible partner we could want or imagine! My partner and I had a dream of having our own burger place, we reached out to Cupcode because they were recommended and praised by others, so we already had high expectations... They structured our entire brand, created the branding, the burger names, developed our website, managed our social media, and we felt their special care as if they were truly part of our team. I was impressed by the quality of their services, the client support, the ideas, and Cupcode’s monthly deliveries. In the end, our expectations were low compared to what we got with them. Honestly, the only marketing company I trust wholeheartedly! Cupcode is incredible! I truly recommend them!

Gabriel Luz

Stark House Company logo
Stars representing the client’s rating for Cupcode.

They handled all the structuring of my company and elevated Arartes to another level. Today I have a beautiful website, we are growing in a structured manner, and my social media always looks stunning. Not to mention the amazing team that treats me like a friend and partner. I’m delighted, and if you want to grow, you can count on them, I trust them 100%! And I recommend them to everyone!!! 🙋🏽‍♀️❤️

Iraci Siqueira

Arartes Company logo
Stars representing the client’s rating for Cupcode.

Do you know when you have an idea that seems great, but you don’t see the whole picture? Our partnership between Flork and Cupcode was the best thing that happened to me, they opened my eyes to countless things I hadn’t thought of. Today, I have an exclusive e-commerce that sells! I became a reference in exotic plants and we are now opening branches and expanding a business that worked super well, all thanks to the Flork-Cupcode partnership that boosted sales and allowed us to grow! Not to mention the wonderful team that forms the company, one delight after another!

Ana Cristiane

Flork Company logo
Stars representing the client’s rating for Cupcode.

The best team we could find! They really delivered results and took our company to another level... The best choice we made by joining Cupcode! Great team focused on delivering results, and they actually delivered! I can only thank this team. 👊🏾

Carlos Alberto

Docctor Med Portão Company logo
Stars representing the client’s rating for Cupcode.

I am absolutely delighted with Cupcode’s work! They proved to be the best team I have ever worked with. The level of attention and care they give their clients is simply unmatched.

Jorge Guedert

ModukOT Company logo
Stars representing the client’s rating for Cupcode.

Very professional company. Attentive and agile staff. I’m loving every piece of work they do for our company. Highly recommend.

Lubiane Borato

Casa Borato Company logo
Stars representing the client’s rating for Cupcode.

I have no words to express my gratitude to Cupcode. My business partner and I had only an idea on paper, and we were looking for professionals to help turn our dream into reality. From the first meetings, they were incredibly professional and quick to generate ideas and solve issues. We’re almost finishing our project with them, and it’s turning out amazing! I want to thank the entire Cupcode team, especially Lauro and Alex, who assisted us and collaborated in creating our brand. Certainly, a company I recommend to everyone.

Danielle Mejido

Satoife Company Company logo
Stars representing the client’s rating for Cupcode.

Impeccable in every possible sense!!! From the initial contact to the website delivery. The Cupcode team gave us something beyond what we expected or could have imagined (even knowing their potential!). At all times, they were extremely careful with our dream and essence, and delivered not just a service, but a great partnership!!!
Thanking them 1000 times isn’t enough for their work.

Victoria Feitosa

Satoife Company Company logo
Stars representing the client’s rating for Cupcode.

Best team ever!!!! Super attentive and, most importantly: very efficient with my company’s needs! Highly recommend!Best team ever!!!! Super attentive and, most importantly: very efficient with my company’s needs! Highly recommend!

Valdir Ramos

Asteria Company logo

Our services We are a complete company!

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strategic management of Social Networks

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Have free time to focus on what you do best and leave the management of your social networks to our team of experts.

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visual identity Branding

Cupcode Logo Creation: a purple oyster with a pink interior, holding a pearl with the Cupcode logo.

We bring strong brands to life, aiming to increase your market value, attract, and retain your customers.

Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars. Cupcode paid traffic stars.

ad management Paid Traffic

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High-performance campaigns that deliver consistent results starting from week 1.

Cloud Logo Blue Cloud Pink Cloud Pink Cloud Blue Cloud

servers in the cloud Hosting

Cupcode Host logo, a division of Cupcode offering hosting servers. The logo is an emoji-style cloud with a 3D effect, in blue and white tones, and a Cupcode logo inside the cloud in the same style,

High performance and security, with AI scanners and the best cost-benefit in the market.

avoid fines LGPD+ privacy and cookies

3D animation of a milk carton, a purple cup with a pink drink, and a plate of chocolate chip cookies. The Cupcode logo is visible on all items.

We create your Privacy Policy, Terms of Use, and a complete cookie notification plugin.

Cupcode 3D Earth-like planet, blue and green with clouds The iconic purple planet with striped crystal rings from Cupcode’s universe, representing the world of services we offer. 3D yellow and orange planet from Cupcode’s universe 3D moon orbiting the planet in Cupcode’s development universe. Purple striped planet blurred in the horizon, representing Cupcode’s vast development universe full of different worlds. Purple planet with yellow rings and a small moon, blurred on the horizon, representing Cupcode’s creative and expansive universe. Four purple and pink meteors with a purple and pink background

Development of Sites and Online Stores

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Cupcode is a reference in website development nationwide, delivering secure, fast websites that adapt to all screens.

App Development Mobile Apps

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We develop high-performance mobile applications for iOS and Android, always focusing on the end user.

WordPress Fusquinha
tuned

A metallic purple Volkswagen Beetle-style car, with headlights that turn on in an animation. On the hood, the Cupcode logo.

No fuss here, we even optimize your site on third-party platforms like WordPress, Tray, Docca, Shopify, Wix, and others...

Dash making your life easier Development of Web Apps

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Transform your idea into a scalable, secure web app. Choose your features, get it on time, and rely on premium quality code.

Creation of Online Stores

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Conquer business freedom today! Have your own profitable, complete e-commerce and achieve the success you deserve.

We fix even the weirdest issues Technical Support and Maintenance

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Dedicated and award-winning support, ensuring functionality and peace of mind.

Development of Professional Sites

A professional website is your online business card. Your brand needs to have impact and trust from the very first click.

You, on the first pages of search engines SEO and Copywriting

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Elevate your brand with strategic copywriting and SEO. Engaging texts combined with optimized techniques boost your online visibility and engagement.

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